A brand is seen as the company’s most precious and known asset. A brand can be recognized by its logo, slogan, or mark that the general public associates with the company.
Fashion is a fascinating business field and unlike any other field, it is ever changing and highly dynamic. And in such a fast moving and changing industry, to create a brand is a herculean task. But if you adopt some simple points and laid out strategies the herculean task is possible.
Fashion is an industry which is fueled by brands. Is the office colleague wearing an Arrow shirt or Peter England? Youngsters check out on Instagram which brand they should wear for college farewell party, etc.
It is the potential value of the brand, which not only speaks about the product but beyond that. It represents an image of the company, its people and all stakeholders who stand for it.
We have discussed here a few steps that one should follow and keep working on it to ensure you create a wonderful brand.
Define the brand to create the first impression
It is important that you first outline the brand yourself prior to getting into the reasoning of it. You as a creator and generator of the brand should write down clearly the important elements of the brand. Better write down, as it will get embedded in your thoughts. Essentials like what you wish to communicate with the people, the relation between your brand and your business, etc. are the important things and should be set on high priority.
Take personal interest and be original
Building a brand is one of your business biggest assets. It is often seen that entrepreneurs often outsource brand-building task to some third parties. This should actually be the last thing you should do. A brand is close to your heart, hence it is you who should nurture and grow with your efforts. It is your vision and your mission and not the third party’s which is involved. As a brand is your thought, your vision and mission, therefore it is you who should make all efforts creating, building and promoting it.
Weave a story
Weaving or telling a story is one of the most crucial aspects of brand building. As a human being people are more interested in storyline instead of a just logo, tagline or Facebook share or like. So weave a good story that becomes the script of your brand. The story can be just anything, not necessarily how your brand came into existence. The important point is, there should be a flow in the story and it should be associated with your brand. It is the story which will stay back in consumer’s mind for a long time to come.
Look beyond only sales
A good brand building exercise calls for seeing further than just merely selling the product to the end user. You should be constantly and consistently be in touch with your consumer. It can be after sales service, addressing his/her grievances, feedback about the product, etc. which creates a sustainable brand in the consumer’s mind.
Brand building is a never-ending process and hence you will have to keep on putting efforts continuously and consistently.