Web design trends are fast evolving. Companies today have started to interact with their audiences and learn more about them and their needs. Year 2018 had seen the changes in web design from video production and marketing to in-depth personalized experiences for customers. Digital marketing is now all about increasing brand awareness & revenue, generating quality leads and better defining your audience!
Artificial Intelligence & Chat-bots are here to stay!
Artificial intelligence (AI) systems are the in thing today! AI has revolutionized the thinking area of planning, strategizing, and making decisions by learning customers’ behaviors.
Chat-bots in the websites and messaging apps, like Facebook Messenger etc. will help consumers to find solutions no matter where they are, or what device they use. There will be no more forms, cluttered inboxes, or wasted time spent on searching and scrolling through content. Companies will need to constantly expand their intelligence departments to keep up with the demand of chat-bots.
Progressive Web Apps
Progressive Web Apps (PWA) are becoming the future of web development in the new age! They combine the experience of a mobile app and a website & also use progressive enhancements that offer features similar to a native mobile application. Customers can simply go to the internet browser on their mobile and add a website to their smartphone’s home page. Doing this, customers can now access their favorite brands and companies’ websites faster without typing in a web address. PWA’s offer offline access to the content, even without an internet connection.